Your business does not fit a box. Your website can still fit you.

Maybe you rent party tents. Maybe you fix forklifts, train service dogs, or haul hay for horse farms. Maybe you do three of those things, and your cousin does the fourth.
You have looked at website builders. Every template seems made for a cafe or a yoga studio. You try to bend one to fit, and it never looks like you. So the old site stays up, and you tell people, "just call us."
There is a better way, and it starts with a site made to bend.
A starter with no fixed shape
Our General Business starter is for any company that does not fit one of our other starters. It does not guess what you sell. Instead, it builds pages around what you tell us.
Out of the box, it has room for:
- A page for each service or product line you name.
- A page for your team, with the real names and facts you send us.
- More than one location, if you have them, each with its own hours and contact details.
- Requests sent to the right person, so a sales question and a service question go to different inboxes if you like.
- Past jobs you can show, with your client's say-so.
It also has news and job posting pages, if you use them. You can read about the full starter on the General Business starter overview. We do not run a separate demo business for this one, since every version looks different.
If you do turn out to fit a niche, browse all our starters. There may be one made just for you.
The day we build it together
The starter code is free. Anyone can clone it for $0. A Launch is when we set it up with you. It costs $2,500, paid once. You get two hours, live, with one of our people.
We set up and test only the tools you want:
- Online booking. We connect your Google or Microsoft calendar, add your appointment types and hours, and make one real test booking.
- Online payments. Money goes into your own Stripe, PayPal or Square account. We never hold your money.
- A client portal. Clients sign in with a code we email them. They see their bookings, quotes, invoices and files.
- One contact list. Every form, booking and payment becomes a contact. We bring in the contacts you have now.
- An online store, if you sell things. We list your products, and payments go into your own account.
A chat box is there if you want one. It only answers from facts you approve.
We also put in your real name, your logo and your colors, and we check that it all works on a phone.
Say what you want, see it happen
Here is the part that makes a flexible site easy to keep. After Launch, you change it by telling it what you want, in plain English, like a text message.
Type "add a page for tent rentals with these photos." Type "we now serve the next county over, add it to the service area." You look over the change, and it goes live. That way of building is called vibe coding. On the call, you make one real change like this while we sit with you.
For quick fixes, we teach you the visual editor. Click any line or photo and change it right there.
What you own
Your site runs in your own Replit account. We charge $0 a month. Your host bills about $20 US a month for use. If you would like us to host it, that is $19 a month. A domain through us is the registry price plus $8 a year. You own the code, and you can leave with a full copy any time.
Before we finish, we walk you through your own admin, so you know where every message, booking and payment lands. Client words go up only with their permission.
Not sure where you fit?
That is the best reason to talk. Book a free call and tell us what you do. Or type your web address on See what you'd get, and we will show you what a Launch would set up. You can also read the General Business starter page, or start your Launch.