Most businesses rent their website.
If your site is on Wix, Squarespace, Shopify, or another website builder, you own your words and photos. You don't own the site itself.
The code and the design belong to the builder. If their price goes up, you pay or you leave. If you leave, you build your site again from the start.
The history of how websites got expensive shows how we got here.
What owning it looks like.
Your site runs in your own account. With a Launch, that is an account at Replit, a web host. We build in your account, not ours.
You have all the code. Every page and every file. You can open it, change it, or hand it to anyone.
You control your web address. You decide where it points.
You pay your host directly. Replit bills you about $20 US a month. We charge $0 a month. If you want to move to a different host later, you can take your code with you.
“But what happens when I need a change?”
This is the right question. Owning a site you are afraid to touch doesn't feel like owning it.
So we teach you to change it. You type what you want, in plain English, like “change our phone number” or “add a page for our new service.” The site changes. You check it and keep it. That is called vibe coding.
On your Launch call, you make one real change this way, with a person from our team beside you. For small edits, you can also click on the page and type.
You don't need us for every change. That is on purpose.
Some platforms lock you in more than others.
Hard to leave: Wix, Squarespace, Weebly, and the GoDaddy site builder. You can't take your site's code with you.
In the middle: Shopify and Webflow. You can take some things with you, but not everything.
Easy to leave: a site where you hold the code, in an account you control. That is how we build.
See side-by-side notes for WordPress, Wix, Squarespace and Shopify.
What renting can cost you.
Price rises. Your plan goes up, and moving means starting over, so you pay.
Template changes. The builder retires your design, and you spend hours fixing your site.
Being stuck with one helper. Only the person who built it knows how it works, so every change goes through them.
When you own the code and know how to change it, none of these can trap you.