vs Shopify
Shopify is built for stores. Not every business is a store.
Shopify is good at selling products. You pay a monthly plan. Many extra features are apps that cost more each month.
See what you’d get
Type your web address. We show you what your site does today, and what a Launch would set up for you. It’s free.
The short version
Shopify is like renting a booth at a busy market. It works, and the rent never stops.
If you sell lots of products, Shopify can be a good fit. If you mostly sell your time, like lessons, trips, or appointments, a store is the wrong shape. We build the site around how your business really works. If you sell things, your Launch can include an online store.
The fair list
What staying on Shopify means for you
cost
A monthly plan, plus apps
You pay Shopify every month. Features Shopify does not have often come as apps, and many apps charge every month too.
cost
Extra fees if you use another payment company
Shopify adds its own fee on sales if you don't use Shopify's own payments. Check your plan to see what you pay.
design
Made for products, not services
Booking a time, taking a deposit, or letting clients sign in can be hard to fit into a store.
lockin
Your theme stays with Shopify
Shopify themes use Shopify's own code. If you leave, you rebuild the look of your site.
The Launch
What you get with us instead
We build the site for what your business really is: a service, a store, or both.
If you sell things, we set up an online store with you. Money goes to your own Stripe, PayPal, or Square account. We never hold your money.
We teach you to change your site yourself. You type what you want in plain English, and the site changes.
You own the code. Your site runs in your own account with a web host. The host bills you about $20 US a month. We charge $0 a month.
Pay once for the build. Card fees go to your own payment company, not to us.
FAQ
Questions people ask
I sell products. Should I leave Shopify?
Maybe not. If Shopify works well for you, keep it. If you also want booking, a client portal, or a site you own, book a free call and we will tell you honestly.
What does “change it yourself in plain English” mean?
It is called vibe coding. You type what you want, like “add a page about our new service.” An AI tool makes the change. You look at it and keep it or ask again. We show you how on your Launch call.
Own your site
See what you’d get, free
Type your web address. We show you what your Shopify site does today and what a Launch would set up. Or book a free 20-minute call and ask us anything.
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